The 3rd week and 3rd brand challenge was much more open. We could now choose our own brand, tweak the logo a bit, and create a brand extension of that brand. I decided to go with Lifesavers, and create a nicotine hard candy to help people quit smoking. As I am a past smoker, I could relate to the product, and chose to design the roll of candy to imitate a cigarette. I found the idea comforting and am hoping other smokers would too. Here is my packaging layout as well as the 2 adverts i designed.