Tuesday, 16 August 2011

Brand Challenge 3 - Lifesavers

The 3rd week and 3rd brand challenge was much more open.  We could now choose our own brand, tweak the logo a bit, and create a brand extension of that brand.  I decided to go with Lifesavers, and create a nicotine hard candy to help people quit smoking.  As I am a past smoker, I could relate to the product, and chose to design the roll of candy to imitate a cigarette.  I found the idea comforting and am hoping other smokers would too.  Here is my packaging layout as well as the 2 adverts i designed.

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