This was the beginning of 3 weeks of no sleep... or at least a lack of sleep. We had to research Beechies bubblegum, break down the brand, and then re-design the packaging, as well as make a mock up. I designed 3 flavours, one of them being a limited edition special. Then we did our presentation with the brand values, DNA, as well as architecture. A print-ad finished up this long week of work.