We got given a challenge. To create a shadowbrand!!!! I found this assignment EXTREMELY fun, and I think my product turned out pretty well. We had to choose an existing brand (i chose black label) then create a shadowbrand that had the same kind of feel, and would attract same market etc... So i created the first beer for ladies. Femme, the beer with a strawberry twist :) here's how it turned out. (All labels and designs were done in illustrator, and the bottles used were smirnoff storm)
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